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How CSR initiatives can make employers more attractive.

How CSR initiatives can make employers more attractive.

Jenny Bowker, Marketing Director at TEKenable, talks about the company’s CSR initiatives and how it is helping the company attract and retain talent.

Corporate social responsibility (CSR) and environmental, social and governance (ESG) goals have become increasingly important, with more employees choosing to work for companies they believe in.

Employees want to work for organisations where the values align with their own, and this can be clear through internal company culture but also through the work the company does externally.

“When a company embraces CSR, not only does it cultivate a positive impact on society and the environment, but it also creates a workplace where employees are empowered, engaged and proud to be part of something greater than themselves,” said Marina Rivas, brand and marketing manager at Great Place to Work.

“CSR is the bridge that connects individual purpose with collective impact, fostering a culture of empathy, purpose-driven work and unparalleled employee satisfaction. It is also a powerful tool for client and talent acquisition and retention, and a way to differentiate the company from its competitors.”

To find out a little more about what a strong CSR policy looks like, we found out more from Tekenable, one of the entrants on the 2023 Best Workplaces in Tech list.

Jenny Bowker, marketing director at Tekenable, talked about several initiatives the company runs to demonstrate its commitment to sustainability, equity and social responsibility. These include pro-bono mentoring and assistance for start-ups in Ireland, internal fundraisers for Crumlin Children’s Hospital, a Technology for Good programme and a partnership with Cloud Forests.

“The CSR initiatives at Tekenable combine employee and programme-led initiatives. Based on input from our staff and annual audits from Ecovadis and Great Place to Work, we rank CSR initiatives in order of importance,” said Bowers.

“The Ecovadis programme identifies our areas of success and our weaknesses before providing us with a plan of action for the year after. In order to make sure we are making progress and checking in frequently, we divide these tasks among the teams.”

Employee involvement

In order to get the most out of CSR initiatives, it’s always important to involve employees. Bowker said Tekenable does this by asking for its workers’ opinions, prioritising their concerns and including them in meetings.

“Specifically, to make sure that we are offering the kinds of activities that our employees enjoy and benefit from, our sports and social committee holds regular meetings and solicits feedback from the workforce,” she said.

“Our CSR committee is an action team that makes sure the improvements allocated throughout the year are implemented and moving forward.”

Talent retention

Having strong CSR initiatives is a vital factor in attracting and retaining talent, especially in a candidate’s market.

Bowker said Tekenable’s own CSR initiatives have assisted the company in attracting employees to work for it.

“Our commitment to fostering a positive work environment and implementing sustainable business practices is evidenced by our Great Place to Work certification and Ecovadis assessment ratings,” she said.

“Giving employees worthwhile opportunities for development and engagement, like volunteer work and fundraising activities, can raise employee morale, engagement and job satisfaction, which will ultimately result in higher retention rates.”

The text above is being reproduced here from the SiliconRepublic post, published on May 31st, 2023.

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